American Airlines has updated its buy-on-board menu, replacing the widely criticized steak sandwich with a new turkey wrap. This change was observed on recent domestic flights, including a route from Washington D.C. (DCA) to Dallas/Fort Worth (DFW).
The adjustment marks a shift in the airline's food-for-purchase program. Passengers now have a different main meal option available for purchase during their flights.
Key Takeaways
- American Airlines introduced a new turkey wrap to its buy-on-board menu.
- The turkey wrap replaces the previously offered steak sandwich.
- The new meal costs $13 and includes a street corn salad and a churro bar.
- Passenger feedback on the new option is generally positive, noting improved quality.
- The tapas box remains available and continues to be well-received.
New Menu Item Introduced
The new turkey wrap is priced at $13. It comes with a side of street corn salad and a churro bar for dessert. This combination replaces the steak sandwich, which received negative feedback from travelers since its introduction earlier this year.
The airline did not issue a public announcement or press release about this menu change. Instead, the update appeared on flights without fanfare. This quiet rollout suggests a practical approach to improving passenger experience.
Meal Details
- Price: $13
- Main Item: Turkey Wrap
- Side: Street Corn Salad
- Dessert: Churro Bar
Passenger Reactions to the Change
Passengers who have experienced the new menu item report a noticeable improvement. The previous steak sandwich was often criticized for its texture and overall quality, often appearing soggy due to packaging and storage methods.
The turkey wrap, described as being in a Southwest style, maintains its texture better. It also offers a more balanced flavor. The street corn salad is noted as fresh, though some travelers found the dressing slightly heavy. The churro bar has been a welcome addition, providing a sweet end to the meal.
"The turkey wrap is a definite upgrade. It's not gourmet, but it's edible and a much better choice than the steak sandwich we had before," one passenger stated after a flight from Washington D.C. to Dallas/Fort Worth.
Replacing the Criticized Steak Sandwich
The decision to replace the steak sandwich follows months of consistent negative passenger feedback. Issues often cited included the sandwich's poor condition upon serving, which was attributed to its storage and packaging on board.
Flight attendants confirmed that the turkey wrap began replacing the steak sandwich approximately three weeks ago. This makes the turkey wrap the primary buy-on-board entrée for economy class passengers on domestic routes.
Background on American Airlines' Food Service
During the pandemic, American Airlines, like many carriers, reduced its in-flight food and beverage services. The airline has been gradually rebuilding its buy-on-board program since then. These menu updates are part of efforts to enhance the overall passenger experience.
Complimentary Options for Elite Travelers
While economy passengers purchase the new wrap, premium frequent flyers continue to receive complimentary food items. Members with ConciergeKey and Executive Platinum status can choose one free food item from the menu. This policy, as reported by View from the Wing, ensures that top-tier loyalty members retain a perk for their status.
The availability of a new, improved option for purchase also benefits these elite members. They have a wider selection of items to choose from, even if they are not paying for it directly.
Overall Passenger Experience
Reports from travelers indicate that American Airlines' approach to food service is showing signs of improvement. After years of limited options, the airline appears to be making gradual, positive changes. The turkey wrap, while not a luxury item, is seen as a reliable and consistent choice.
At its $13 price point, many passengers consider the new wrap to be a better value compared to its predecessor. The tapas box, another consistent offering on the buy-on-board menu, remains a popular alternative. It provides a variety of snacks for those who prefer lighter options over a full meal.
Other Menu Staples
- Tapas Box: Continues to be available.
- Feedback: Generally positive for variety and portion size.
Flexibility for Travelers
For passengers departing from airports that offer premium lounges, such as the Capital One Landing, the updated menu adds more flexibility. Travelers can enjoy a meal in the lounge before their flight and still have a fresh, improved option if they wish to eat again mid-flight.
This flexibility contributes to a more comfortable travel experience, especially on longer domestic routes where a meal can be a significant part of the journey.
Implications for American Airlines
American Airlines' quiet introduction of the turkey wrap may indicate a broader strategy. The airline might be refining its in-flight dining without making large, formal announcements. This approach allows for adjustments based on direct passenger feedback and operational ease.
The carrier is steadily rebuilding its buy-on-board program. This comes after significant service reductions during the pandemic. By focusing on better quality and maintaining reasonable prices, American Airlines aims to improve passenger satisfaction.
Small upgrades like this new turkey wrap can influence how customers perceive the airline. While it is not a complete overhaul of the dining experience, it shows that American Airlines is responsive to customer concerns. If this trend continues, travelers may see further positive menu enhancements in the coming months.
This focus on incremental improvements could lead to a stronger overall brand image and increased customer loyalty in the competitive airline industry.
