Philadelphia Airports Unveil New Brand, Future Plans

Philadelphia's Department of Aviation recently hosted its second annual State of the Airport event, titled “Celebrating Wins, Embracing the Future.” Leaders from the City of Philadelphia highlighted significant improvements at Philadelphia International Airport (PHL) and Northeast Philadelphia Airport (PNE). They also discussed the airports' vital role in welcoming visitors to the Greater Philadelphia region. A new brand identity for both PHL and PNE was also introduced.

Airport Leadership Addresses Progress and Vision

The event at the Pennsylvania Convention Center featured remarks from Department of Aviation CEO Atif Saeed, Philadelphia Mayor Cherelle L. Parker, and Philadelphia City Council President Kenyatta Johnson. They addressed regional leaders, focusing on the progress made over the past year. The discussion also covered the upcoming impact of 2026 on Philadelphia.

“Together, we are defining a new era for our airports and our city. As we celebrate our accomplishments and look to the future, including 2026 and beyond, we are committed to ensuring that Philadelphia continues to be a vibrant gateway for travelers and a source of pride for our residents,” said Mayor Cherelle L. Parker. “With our refreshed Airport brand, we are not just welcoming visitors; we are inviting them to experience the unique spirit of Philadelphia.”

Mayor Parker emphasized the commitment to making Philadelphia a welcoming city. The new airport brand is part of this effort, aiming to reflect the city's unique spirit to all travelers. This strategic approach aligns with the city's preparations for major events in 2026.

City Council President Kenyatta Johnson, whose district includes PHL Airport, highlighted the airport's significance. He noted its role as the region's main connection to the world. Johnson also expressed the city's readiness to host major events in 2026.

“More than 30 million travelers pass through Philadelphia International Airport’s (PHL) gates every year,” said Philadelphia City Council President Kenyatta Johnson. “The PHL Airport is truly the Greater Delaware Valley’s front door to the world. PHL Airport is not just prepared for all of the events Philadelphia will be hosting in 2026, but our city is excited to welcome the world.”

Key Enhancements Since Last Year

Since the 2024 State of the Airport event, the Department of Aviation has moved forward with its strategic plan. This plan focuses on preparing for 2026 and beyond. Several key enhancements have been completed or are underway at PHL.

Improving Current Facilities

• Restroom Renovations: Eight restroom sets in Phase Five have been completed. Work has begun on eight more for Phase Six, expected to finish in 2026.
• New Exit Doors: Terminals D and E now feature new exit doors. These doors include murals depicting Philadelphia scenes, offering a welcoming view to guests.
• Terminal Refresh: A significant landscaping upgrade is in progress. New signage, carpets, and seating have been installed in gate areas, refreshing terminals both inside and out.

These facility improvements aim to modernize the airport environment. They also enhance comfort and aesthetics for millions of travelers. The upgrades are part of a continuous effort to maintain high standards.

Elevating the Airport Experience

Enhancing the passenger journey is a core focus. Several initiatives have been launched to improve the overall airport experience for travelers.

• Premium Lounges: The American Airlines Flagship Lounge and Admirals Club in Terminal A-West are now open. The Chase Sapphire Lounge by The Club has also opened in the Terminal D/E Connector.
• New Concessions: The B/C Food Court has added new dining options. These include Oyster House and Federal Donuts and Chicken, both part of the “Founded in Philly” program.
• Parking Program: The new Park PHL program offers valet and Economy Lot reservation services. This aims to simplify parking for travelers.
• Customer Service: A new Guest Experience Customer Care Team has been established. The airport has also reinforced its commitment to customer service with airport-wide PHL WORKS training.

These additions provide more choices and convenience. They reflect a commitment to a smooth and enjoyable travel experience. The customer care team and training programs ensure staff are equipped to assist passengers effectively.

Enhancing Business Opportunities

The Department of Aviation also supports local businesses and economic growth. They host programs designed to engage the community and foster new opportunities.

• Concessions Academy: The third annual PHL Airport Concessions Academy was held. This program helps small, regional companies understand how to operate concessions at the airport.
• Business Opportunity Forum: The 13th annual Business Opportunity Forum brought together over 500 businesses. It allowed them to network with airport staff and contractors. Participants learned about doing business with PHL and PNE.

These initiatives help local companies grow. They also ensure a diverse range of services and products are available at the airports. This strengthens the regional economy.

Building for the Future

Long-term growth and connectivity are key priorities. The Department of Aviation is making investments in staffing and flight services.

• Staffing: Over 100 new team members have been recruited and hired. These individuals fill essential positions, including facilities and maintenance roles.
• Expanded European Service: American Airlines is expanding non-stop service to Europe. New routes to Budapest and Prague are coming in 2026. Flights to Edinburgh and Milan will launch in 2025. This will bring American Airlines' European destinations from PHL to 19.
• New Airline Partners: Aeroméxico has joined as a new airline partner. This adds new domestic and international destinations.
• PNE Development: Construction has started on the renovation of Northeast Philadelphia Airport's administration building.

These developments aim to increase PHL's global reach. They also improve operational efficiency at both airports. The added flights and new partnerships offer more travel options for passengers.

“Good things start here! It’s how we feel about our city, a city of firsts, and how we feel about our airports, the first stop for over 30 million travelers who come through our gates each year,” said Department of Aviation CEO Atif Saeed. “Our airports are a reflection of Philadelphia’s energy, progress, and pride. This is about renewing our commitment to the city we love. It’s about saying that, on the cusp of 250 years, we are still innovating, growing, and surprising people with what Philadelphia has to offer.”

Unveiling a Refreshed Brand Identity

The Department of Aviation also launched new brand identities for PHL and PNE. These are the first logo updates for the airports since 2012. The refreshed brands aim to represent Philadelphia’s energy and future vision.

“PHL and PNE are more than just airports. They are reflections of Philadelphia’s energy, progress, and pride. The brand refresh and campaign demonstrate how we feel about our city and the excitement we have for 2026 and beyond," said Atif Saeed.

The new designs use bold colors and fonts. They symbolize the airports as gateways to new experiences and launch points for journeys. The primary color remains blue. However, secondary and tertiary colors pay tribute to iconic Philadelphia landmarks and cultural elements.

These new colors include “Love Park Red,” “Go Birds Green,” and “Broad Street Line Orange.” The public will start seeing these new designs across airport campuses and online platforms immediately. As part of this brand refresh, the Department of Aviation is also launching a new campaign slogan: “Good things start here!” This slogan reinforces the positive image of Philadelphia and its airports.