Puddletown Bagels, a local bakery chain, is expanding its operations with a new location in Portland's South Waterfront district. This move, announced in August, signals growing economic confidence in an area previously known for its unique blend of urban development and ongoing social activity. The decision to invest in RiverPlace comes despite the South Waterfront's history of protests near the U.S. Immigration and Customs Enforcement (ICE) office, highlighting a belief in the area's potential for growth and community engagement.
Key Takeaways
- Puddletown Bagels is opening a new location in Portland's South Waterfront.
- The South Waterfront, once an EPA 'wasteland,' has seen significant redevelopment.
- The area is divided into RiverPlace, OHSU/ICE district, and John's Landing.
- New businesses and cultural attractions are emerging, enhancing its appeal.
- Public transit and walking trails connect these distinct sections.
South Waterfront's Transformation and Economic Outlook
The South Waterfront, often referred to as SoWa, is located on the west bank of the Willamette River, just south of downtown Portland. For many years, this area was primarily recognized for its modern glass high-rises and its proximity to Oregon Health & Science University (OHSU), connected by a distinctive sky tram. However, its history is marked by significant transformation.
Before its current state, the U.S. Environmental Protection Agency (EPA) once labeled the area a "wasteland." In the 1990s, former City Commissioner Charlie Hales initiated a revitalization effort. This led to a substantial $50 million in seed money for developer Homer Williams, paving the way for the district's modern development. This investment laid the groundwork for the mixed-use community seen today.
South Waterfront Fast Facts
- Initial Funding: $50 million in the 1990s.
- Primary Anchor: Oregon Health & Science University (OHSU).
- Key Transit: OHSU Aerial Tram, MAX light rail, Portland Streetcar.
- Notable Features: Willamette Greenway Trail, Elizabeth Caruthers Park.
The presence of the ICE office in SoWa initially leveraged the area's relative isolation. Businesses that did not rely on heavy foot traffic found the available real estate appealing. However, the ICE office became a focal point for protests nearly a decade ago, drawing increased public attention to the South Waterfront.
Exploring the South Waterfront's Diverse Districts
The South Waterfront can be broadly divided into three distinct areas: RiverPlace, the OHSU/ICE district, and John's Landing. Each section offers unique attractions and amenities, contributing to the district's evolving identity.
RiverPlace: A Hub for Dining and Recreation
RiverPlace encompasses the area between the Hawthorne Bridge and Interstate 5. It serves as a gathering point for various cultural events, including the annual Waterfront Blues Festival held at Tom McCall Waterfront Park. This park is named after a former governor known for his advice to visitors: "Visit Oregon, but don't stay."
Along the riverfront promenade, visitors can find a range of establishments. King Tide Fish & Shell, located at the Kimpton RiverPlace Hotel, offers fresh seafood, cocktails, and views of the Willamette River and its marina. Further south, options include hair salons, the main office for Yacht Tubs (a rental hot-tub boat service), and the Little River Cafe, known for its ube cream latte. Italian restaurant Il Terrazzo and the adjacent Riverside Taproom also provide dining and beverage choices.
"The expansion of businesses like Puddletown Bagels shows a clear vote of confidence in the South Waterfront's future," said a local business analyst. "It indicates that the area is moving beyond its past perceptions and becoming a vibrant part of the city."
Near the southern tip of South Waterfront Park, Portland Sports Bar & Grill operates, sometimes playing classical music. The family-style Chinese dumpling restaurant Dough Zone offers a variety of affordable entrees, such as dan dan noodles and bao buns. Riverwalk Cafe provides options like yakisoba, katsu, and croque madame, catering to diverse tastes.
Historical Context of RiverPlace
RiverPlace was one of the earliest areas within the South Waterfront to see significant redevelopment. Its proximity to downtown and the river made it an attractive location for hotels, restaurants, and residential buildings. The ongoing development aims to create a pedestrian-friendly environment that blends urban living with natural beauty.
OHSU, ICE, and Cultural Attractions
The second sector of the South Waterfront centers around OHSU and the ICE office, often beginning at Elizabeth Caruthers Park. This area is known for its artistic summer programming at Zidell Yards, a former shipbuilding dock that is frequently rumored to be a potential site for a new baseball stadium. The OHSU Aerial Tram provides a unique transportation experience, ascending Marquam Hill and offering views of the city.
For those seeking outdoor activity, the 4T Trail offers a challenging urban hike. This trail, which stands for Trail, Tram, Trolley, Train, connects various parts of the city. OHSU's campus also leads to trails that extend to Council Crest Park and the Oregon Zoo. The transit center near the Tilikum Crossing pedestrian bridge provides connections across the Willamette River to East Portland via MAX light rail, the Portland Streetcar, or personal travel options.
This subdistrict also hosts a variety of eateries. While chain restaurants like Subway are present, independent options such as No Sabo, which transitioned from a pop-up to a permanent location in June, offer unique dining experiences. Coffee shops like All Your Heart Coffee provide a place to refresh, while Lone Wolf Watering Hole, a craft beer and bottle shop, offers a secluded river view. The Oregon Ballet Theatre company school is also located here.
A notable landmark in this area is The Old Spaghetti Factory. This two-story restaurant, with its views of the Willamette River, was an early symbol of elegance in the South Waterfront when the area was still primarily shipyards. It remains a popular spot for its classic Italian-American fare and nostalgic atmosphere.
John's Landing: Character and Local Charm
John's Landing, formally known as Macadam, is accessible via the Willamette Greenway Trail or by car. This area offers a different character compared to the pristine glass high-rises of other sections. It features establishments with a distinct local charm.
The pirate-themed Jolly Roger at John's Landing and the Buffalo Gap Saloon & Eatery are known for their fried pub fare, drinks, and relaxed atmosphere. Within a three-block radius, Bamboo Grove Hawaiian Grille offers a menu loaded with barbecued meat, rice, and mac salad platters, along with loco moco and saimin soup. Willamette Park provides outdoor recreational opportunities with tennis courts and a boat launch dock, allowing residents and visitors to enjoy nature.
- Dining Options: Jolly Roger at John's Landing, Buffalo Gap Saloon & Eatery, Bamboo Grove Hawaiian Grille.
- Recreation: Willamette Park (tennis courts, boat launch).
- Unique Businesses: Oregon Public Broadcasting offices, Rockstar Singing Telegrams.
John's Landing is also home to unique businesses beyond dining. Oregon Public Broadcasting has its offices in this neighborhood. Additionally, Rockstar Singing Telegrams, a service offering performances of popular songs like "Sweet Child of Mine" and "Just the Way You Are," operates from this area, adding to the local character.
The decision by Puddletown Bagels to open in RiverPlace underscores a broader trend of businesses recognizing the economic viability and evolving appeal of the South Waterfront. As the area continues to develop its cultural and commercial offerings, it attracts new residents and visitors, further cementing its role as a dynamic part of Portland.





