Jay Stein, the visionary who played a pivotal role in the creation of Universal Studios Florida and aimed to challenge Walt Disney World's dominance, has passed away at the age of 88. His family confirmed his death, marking the end of an era for a figure whose influence shaped modern theme park entertainment.
Stein's legacy extends beyond the initial opening of Universal Studios Florida in 1990. He continued to contribute to Universal's creative direction, most recently assisting with the development of the highly anticipated Epic Universe theme park.
Key Takeaways
- Jay Stein, 88, was instrumental in developing Universal Studios Florida.
- He collaborated with Steven Spielberg on classic attractions like "Jaws" and "E.T."
- Stein's influence extended to the upcoming Epic Universe park.
- He began his career at Universal in the 1950s, leading the Studio Tram Tour in 1967.
A Vision for Florida Entertainment
Jay Stein's journey with Universal began in the 1950s. He steadily rose through the ranks, eventually taking charge of the famous Studio Tram Tour in 1967. This experience laid the groundwork for his ambitious vision for Florida.
In 1986, Universal made the strategic decision to expand into Florida, following in the footsteps of Disney. Stein spearheaded the effort to design a theme park experience similar to Hollywood's, but tailored for the East Coast market. His goal was clear: to offer a compelling alternative to the established magic of Walt Disney World.
Fast Fact
Universal Studios Florida officially opened its gates in 1990, just four years after Universal decided to build a park in Florida.
Collaborating with a Hollywood Legend
The early success of Universal Studios Florida was significantly boosted by Stein's collaboration with acclaimed filmmaker Steven Spielberg. Together, they brought many iconic movie experiences to life as theme park attractions.
Visitors to the park's opening in 1990 experienced rides based on blockbuster films. These included the thrilling "Jaws" attraction, the heartwarming "E.T. Adventure," and the time-traveling excitement of "Back to the Future: The Ride." These attractions quickly became fan favorites, defining the park's early identity.
"Jay Stein was the pioneer behind Universal Studios Florida who aimed to compete with Walt Disney World," his family stated.
The Enduring Impact on Universal's DNA
Stein's influence did not diminish over time. According to Sam Gennawey, an author and friend who wrote a biography on Stein, his philosophy and approach became deeply embedded in Universal's theme park culture. This philosophy is often referred to as the "Jay bangs concept."
Gennawey highlighted Stein's lasting impact on the company's leadership. He noted that Mark Woodbury, who currently oversees Universal's theme parks, was personally hired by Stein and is considered a protégé. This direct lineage suggests a continuous thread of Stein's vision throughout the organization.
A Legacy of Innovation
Stein's work on the Studio Tram Tour in Hollywood in 1967 was groundbreaking. It transformed a simple backlot tour into an immersive experience, setting a new standard for how guests could interact with movie magic. This innovative spirit carried over into his Florida projects.
Shaping Epic Universe
Even in his later years, Jay Stein remained connected to Universal's creative endeavors. He recently lent his expertise to the team developing Epic Universe, Universal's newest and most ambitious theme park project. This involvement underscores his dedication to the future of the company he helped build.
Designers working on Epic Universe reportedly drew constant inspiration from Stein's core principles. They consistently reinforced what they called the "Jay bangs concept" and the "DNA of the Theme Parks." This commitment to his foundational ideas helped ensure the new park would embody the spirit of Universal.
Sam Gennawey reflected on Stein's contributions: "Everybody who I've talked to who were designers at Epic Universe constantly kept telling me that the whole Jay bangs concept and the attitude that Jay the DNA of the Theme Parks was constantly reinforced to them, which is why that park turned out so so well."
A Life Celebrated
Jay Stein leaves behind a significant legacy in the entertainment industry. His work transformed the landscape of theme parks, providing millions of visitors with memorable experiences. His vision helped establish Universal Studios Florida as a major player in the competitive Orlando market.
He is survived by his wife, his brother, his daughter, and a wide network of family members, friends, and colleagues who remember him as a true pioneer. "I'm glad that we're celebrating the life of somebody who really deserves a celebration," Gennawey added, emphasizing the profound impact Stein had on those around him and the industry at large.
- Universal Studios Florida opened in 1990.
- Early attractions included "Jaws" and "E.T."
- Stein was 88 years old at the time of his passing.
