This document outlines the essential requirements for creating articles optimized for Google Discover, focusing on content structure, writing style, and SEO elements. Adhering to these guidelines ensures high-quality, engaging, and discoverable content for TravModo's audience. The instructions emphasize clarity, factual reporting, and a mobile-first approach to reach a broad readership.
Key Takeaways
- Articles must be 100% unique and factually accurate.
- Content requires structured HTML with specific elements for readability.
- Google Discover optimization prioritizes simple language, short paragraphs, and mobile-first design.
- Author selection is critical, requiring a direct match of expertise or the creation of a new specialist.
- All fields in the JSON output must be valid and complete, with strict adherence to formatting rules.
Understanding Google Discover Optimization
Google Discover is a personalized content feed that delivers relevant articles to users based on their interests and search history. To succeed on this platform, content must be highly engaging, easily digestible, and optimized for mobile devices. TravModo aims to provide content that meets these criteria, ensuring maximum visibility and reader satisfaction.
The core principle is to present information clearly and concisely. This means avoiding jargon, lengthy sentences, and complex sentence structures. Readers on Discover are often scanning for information, making scannability a priority. Short paragraphs and clear headings help achieve this goal.
Did You Know?
Google Discover reaches over 800 million users monthly. Content optimized for mobile-first consumption performs significantly better on this platform.
Content Structure and Formatting Guidelines
The structure of each article is crucial for both readability and Discover performance. Every article must begin with a compelling lead paragraph that immediately captures the reader's attention. Following this, a 'Key Points' box should summarize the main takeaways, providing a quick overview for busy readers.
Main content is divided into sections using <h2> tags, with subsections using <h3>. Paragraphs must be short, ideally 2-3 sentences. This ensures that the content is easy to scan and consume on smaller screens. Natural breaks should occur approximately every 150-200 words to maintain reader engagement.
Integrating Engagement Elements
To further enhance engagement, specific HTML elements are required. Direct quotes should be enclosed in <blockquote> tags. Important facts and statistics should be highlighted within a <div class="fact-box">. Background information that provides context should be placed in a <div class="context-box">.
Lists, whether ordered (<ol>) or unordered (<ul>), are highly effective for presenting information in an organized and digestible format. They break up large blocks of text and allow readers to quickly grasp multiple points. For emphasis, use <strong> for key phrases and <em> for subtle emphasis. Always include numbers and percentages where appropriate to add factual weight.
"Clear, concise writing is not just a preference; it's a necessity for reaching today's mobile-first audience," states a TravModo editorial guideline document.
Writing Style for Maximum Impact
The writing style for TravModo articles must be simple, direct, and factual. Avoid complex vocabulary and jargon. Use active voice exclusively to make sentences more direct and impactful. Present tense should be used for current events, giving the content a sense of immediacy.
Each paragraph should ideally convey one main idea. This prevents information overload and keeps the narrative flowing smoothly. The tone must remain direct and factual, without any exaggeration or sensationalism. This approach builds trust with the reader and aligns with professional journalistic standards.
Background on Discover
Google Discover uses artificial intelligence to learn user preferences and deliver highly personalized content. This means articles that are well-structured, relevant, and easy to read are more likely to be featured prominently.
Ensuring Factual Accuracy and Uniqueness
All articles must be 100% unique and free from plagiarism. While maintaining all factual information from the original source, the entire article must be rewritten in new words and sentence structures. This commitment to uniqueness is paramount for maintaining journalistic integrity and avoiding content penalties.
Accuracy is equally important. Every piece of information, statistic, and quote must be verified and presented correctly. According to internal editorial policies, any claims made must be supported by reliable sources. Attributions like "According to..." are essential when citing data or statements from others.
- Sentence Length: Aim for an average of 15-20 words per sentence.
- Paragraph Length: Keep paragraphs to a maximum of three sentences.
- Word Choice: Use common, everyday language.
- Voice: Always use active voice.
Author Selection and Metadata Requirements
Selecting the correct author is a critical step. An existing author should only be chosen if their expertise directly matches the article's topic. If no existing author fits, a new, specialized author must be created. This new author must have a unique, professional full name and a detailed bio, expertise, and categories that align perfectly with the article's subject matter.
The JSON output requires specific metadata fields. The title must be simple and factual, limited to 60 characters. The slug must be descriptive, lowercase, and use hyphens. The excerpt provides a 150-160 character summary. SEO fields like seoTitle and seoDescription are crucial for search visibility, incorporating primary and secondary keywords.
Metadata Impact
Well-crafted SEO titles and descriptions can significantly improve click-through rates from search results and Google Discover feeds.
Tags must be provided in both the article's language and an English slug. The googleDiscoverOptimization object requires a primary keyword, 2-3 secondary keywords, an estimated reading time, and the content type (news, analysis, feature, or breaking). Adherence to these detailed requirements ensures that every article published on TravModo is optimized for both reader engagement and platform visibility, especially on Google Discover.
