Universal Studios Hollywood is preparing to launch its first high-speed outdoor roller coaster, "Fast & Furious: Hollywood Drift," this summer. The new attraction is designed to bring the film franchise's signature drifting action to life for theme park visitors.
The announcement coincides with a new media campaign. This campaign features a 30-second advertisement narrated by Vin Diesel, a star and producer of the 'Fast & Furious' films.
Key Takeaways
- Universal Studios Hollywood will open "Fast & Furious: Hollywood Drift" this summer.
- The coaster will be the fastest in Universal Destinations & Experiences, reaching speeds up to 72 mph.
- It features rotational ride vehicles simulating the film franchise's drifting.
- The attraction has 4,100 feet of track and includes sound-reduction technology.
- The opening marks the 25th anniversary of the 'Fast & Furious' franchise.
New Coaster Brings Film Action to Life
The "Fast & Furious: Hollywood Drift" roller coaster will become the fastest in the Universal Destinations & Experiences portfolio. It is set to reach speeds of up to 72 mph. This makes it a significant addition to the park's thrill rides.
The ride vehicles are fully rotational. This design aims to simulate the distinctive drifting maneuvers seen in the 'Fast & Furious' movies. Guests will experience the sensation of high-speed turns and slides, mirroring the on-screen action.
Coaster Facts
- Top Speed: 72 mph
- Track Length: 4,100 feet
- Vehicle Type: Fully rotational
- Technology: Sound-reduction for a quieter experience
Advanced Design and Features
The new attraction spans 4,100 feet of track. It incorporates advanced sound-reduction technology. This technology ensures an immersive experience while also minimizing noise for surrounding areas of the park. A rendering and animatic video were released last summer, providing fans with an early look at the coaster's design.
The coaster's path will soar over various sections of the theme park. This includes the StarWay escalator, which connects the Upper and Lower lots. This elevated design promises unique views for riders.
"Visitors may come for the thrills, but Universal Studios Hollywood is betting they’ll stay for the family as it prepares to open 'Fast & Furious: Hollywood Drift,' its first high‑speed outdoor roller coaster, this summer."
Marketing Campaign and Franchise Milestone
Universal Studios Hollywood launched a new media campaign to promote the coaster. The campaign includes a 30-second commercial. This ad features the voice of Vin Diesel, known for his role as Dominic Toretto in the 'Fast & Furious' series. The commercial provides a sneak peek of the ride.
The advertisement will air during major NBC and Peacock broadcasts. These include events like the Winter Olympics, Super Bowl LX, and the NBA All-Star Game. This broad reach aims to generate significant public interest ahead of the summer opening.
Franchise Background
The 'Fast & Furious' franchise is celebrating its 25th anniversary. It has grown into Universal Pictures’ most profitable and longest-running film series. The saga has generated over $7 billion worldwide across 11 films. Its success has led to various spin-offs and merchandise.
The most recent film, 'Fast X,' was released in 2023. The final theatrical installment, 'Fast Forever,' is scheduled for March 17, 2028. The new coaster adds to the franchise's expanding universe, moving beyond films into physical attractions.
Global Impact and Expansion
The 'Fast & Furious' saga has expanded significantly beyond its cinematic origins. It now includes toys, video games, and an animated series. The spin-off film 'Hobbs & Shaw' also added to its global appeal. The franchise's consistent growth highlights its enduring popularity.
The new coaster represents another step in Universal's strategy to integrate its successful film properties into its theme park experiences. This creates a stronger connection between the movies and the physical attractions. It offers fans a tangible way to engage with their favorite stories and characters.
Anticipated Summer Opening
The opening of "Fast & Furious: Hollywood Drift" is a major event for Universal Studios Hollywood. It is the park's first outdoor high-speed roller coaster. This type of ride offers a different experience compared to the park's existing attractions.
Theme park enthusiasts and 'Fast & Furious' fans are eagerly awaiting its debut. The coaster promises to deliver an adrenaline rush, combining speed with immersive storytelling elements from the beloved film series. Its advanced features aim to provide a memorable experience for all riders.
- High-speed thrills
- Immersive drifting simulation
- State-of-the-art sound reduction
- Unique aerial views of the park
