Milwaukee has secured the number three spot on Condé Nast Traveler's list of the best big cities in the United States for the third year in a row. The ranking comes from the magazine's 38th annual Readers’ Choice Awards, which gathered input from over 757,100 readers to identify top travel destinations.
The consistent recognition highlights the city's growing national reputation, moving beyond its traditional identity to become a celebrated hub for culinary innovation, neighborhood revitalization, and unique cultural experiences along the shores of Lake Michigan.
Key Takeaways
- Milwaukee was ranked the 3rd best big city in the U.S. by Condé Nast Traveler readers.
- This marks the third consecutive year the city has received this specific ranking, following similar results in 2023 and 2024.
- The results are based on more than 757,100 votes cast in the 38th annual Readers’ Choice Awards.
- The magazine praised Milwaukee for its evolving food scene, vibrant neighborhood development, and its scenic location on Lake Michigan.
A Consistent National Acclaim
For the third straight year, Milwaukee has been distinguished as a premier travel destination in the United States. The city's placement at number three in the "Best Big Cities" category of the Condé Nast Traveler Readers' Choice Awards demonstrates a sustained appeal among a large and engaged travel audience.
The annual awards are one of the longest-running and most prestigious recognitions of excellence in the travel industry. According to the publication, the massive participation of over 757,100 voters provides a comprehensive snapshot of where American travelers are most excited to visit.
Milwaukee's ability to maintain its high ranking against larger, more traditionally recognized tourist hubs like New York and San Francisco signals a significant shift in its public perception. The city is increasingly seen not just as a regional hub but as a national destination in its own right.
What Drives Milwaukee's Appeal
Condé Nast Traveler provided specific reasons for Milwaukee's high ranking, pointing to several key attributes that resonate with modern travelers. The magazine noted that the city offers many of the same qualities as other top-ranked urban centers, along with its own unique character.
An Evolving Culinary Landscape
A primary factor in Milwaukee's appeal is its dynamic food scene. The magazine highlighted the city's status as a "hotbed of locavore cuisine," crediting its location on Lake Michigan for fostering a rich, local-first food culture.
"A spate of award-winning restaurants has helped Milwaukee shed its beer-and-cheer reputation, though you can still get your fill of both between fine dinners."
This praise indicates that while Milwaukee still honors its brewing heritage, its culinary identity has expanded significantly. The rise of chef-driven restaurants and a focus on farm-to-table dining have successfully repositioned the city as a serious food destination.
Vibrant Neighborhood Revitalization
Another key element mentioned was the dedicated effort to revitalize key neighborhoods. The historic Third Ward and Lincoln Village were specifically named as areas that have transformed into bustling districts for visitors and locals alike.
These neighborhoods now feature a mix of specialty shops, art galleries, and other creative businesses that encourage exploration. This urban renewal has created walkable, engaging environments that keep visitors busy beyond the city's main attractions, adding depth to the travel experience.
About the Readers' Choice Awards
The Condé Nast Traveler Readers' Choice Awards are an annual survey where readers rate their travel experiences across the globe. Categories include cities, hotels, resorts, cruise lines, airlines, and airports. The sheer volume of participants makes it a significant indicator of consumer preferences in the travel industry.
Milwaukee Among the Nation's Top Cities
Milwaukee's position places it in esteemed company, sharing the top tier with some of the most iconic cities in the country. The results show a mix of established travel giants and other Midwestern cities that are gaining prominence.
Top 10 Best Big Cities in the U.S. (2025)
The full list, as voted by Condé Nast Traveler readers, provides a clear picture of the current American urban travel landscape.
- Chicago, Illinois: Consistently praised for its architecture, museums, and food scene.
- San Francisco, California: Known for its iconic landmarks, diverse neighborhoods, and tech culture.
- Milwaukee, Wisconsin: Recognized for its revitalization, culinary growth, and lakeside setting.
- Portland, Oregon: Celebrated for its quirky culture, green spaces, and vibrant food trucks.
- New Orleans, Louisiana: Famous for its live music, unique cuisine, and festive atmosphere.
- Washington, D.C.: A hub of history and culture with numerous free museums and monuments.
- San Diego, California: Appreciated for its pleasant climate, beaches, and family-friendly attractions.
- Columbus, Ohio: Another rising Midwestern city noted for its arts scene and innovative spirit.
- New York, New York: A global center for art, fashion, food, and theater.
- Seattle, Washington: Known for its tech industry, coffee culture, and stunning natural surroundings.
Implications for Milwaukee's Tourism
This sustained national recognition is a significant asset for Milwaukee's tourism sector. Being featured prominently in a major travel publication like Condé Nast Traveler provides valuable exposure and credibility. It helps challenge outdated perceptions and attracts a new wave of visitors who might have previously overlooked the city.
The magazine's description of Milwaukee as "so much more than just a day trip from Chicago" directly addresses a long-held view, encouraging travelers to consider it a primary destination. This repeated endorsement from a trusted source can translate into increased visitor numbers, longer stays, and a stronger local economy driven by tourism spending.
As Milwaukee continues to invest in its neighborhoods, support its culinary arts, and leverage its natural assets on Lake Michigan, its reputation as one of America's best cities appears poised to grow even stronger in the years to come.
