Oregon experienced a significant decline in international tourist spending this summer, with figures showing a 21% decrease in July compared to the previous year. Data compiled for Travel Oregon indicates that the state's coastal regions were particularly affected, seeing a drop by half in spending from international travelers.
Key Takeaways
- International tourist spending in Oregon fell by 21% in July 2025.
- The Oregon Coast saw a 50% reduction in international visitor spending.
- Canadian visitors, the largest international group, cut their spending by half.
- Political statements are cited as a reason for reduced interest in U.S. travel.
International Spending Declines Across Oregon
Analysis of Visa card spending, prepared for Travel Oregon, revealed a sharp downturn in money spent by visitors from other countries. The 21% decrease in July 2025 highlights a challenging period for the state's tourism sector. This trend was observed across all regions of Oregon.
The Oregon Coast, a popular destination for many travelers, faced the most severe impact. International spending in this area plummeted to 50% of the figures recorded in July 2024. This significant drop affects local businesses that rely on tourism revenue.
Fact
International tourists spent an estimated $700 million in Oregon last year. The current decline represents a substantial loss for the state's economy.
Canadian Visitors Reduce Travel to Oregon
Canadians traditionally form the largest group of international tourists visiting Oregon, making up over half of all international arrivals. However, their spending patterns show a marked change this summer. Visa card data indicates that Canadian spending in Oregon during July was half of what it was in July 2024.
Josh Heineman, the director of tourism marketing for Seaside, noted a clear reduction in interest.
"We go weeks now without getting a guide [book] order from Canada, which is very unusual," Heineman stated. "There's certainly a lot less volume of interest in traveling here."
Background
Travel Oregon is the state's tourism agency, funded by lodging taxes. Its role includes promoting Oregon as a travel destination and collecting data on tourism trends to support local industries.
Impact of Political Climate on Travel Decisions
One primary factor cited for the decline in Canadian tourism is the perceived political climate in the United States. Statements made by former President Donald Trump, including threats to make Canada the "51st state," have reportedly alienated many Canadian travelers.
Julia Amato, director of communications at Travel Oregon, confirmed that some travelers expressed their reasons directly.
"A lot of the letters, actually, people were sad," Amato said. "They wanted to come here, but just as a source of honoring their own country, they didn't feel like they could spend their dollars here in the United States."
This sentiment suggests that political discourse can directly influence consumer behavior, even across national borders, affecting economic sectors like tourism.
Economic Consequences for Local Businesses
The reduction in international tourism dollars has direct consequences for businesses across Oregon. Hotels, restaurants, retail shops, and tour operators that cater to international visitors may experience reduced revenue. This financial impact can affect employment and local economies.
The Oregon Coast, with its strong reliance on tourism, is particularly vulnerable. A 50% drop in international spending in a peak month like July presents a significant challenge for the region's economic stability. Local officials and business owners are likely evaluating strategies to mitigate these losses.
- Hotels: Fewer bookings from international guests.
- Restaurants: Reduced patronage and sales.
- Retail: Lower spending on souvenirs and local products.
- Attractions: Decreased ticket sales and visitor numbers.
Future Outlook for Oregon Tourism
The current data provides a snapshot of summer 2025. The long-term effects of this trend remain to be seen. Travel Oregon will continue to monitor spending figures and gather feedback from international markets.
Understanding the motivations behind travel decisions, particularly those influenced by geopolitical factors, is crucial for developing future tourism strategies. Efforts to rebuild interest among key international markets, such as Canada, may require targeted campaigns and a focus on positive messaging.
The tourism industry in Oregon is a vital component of the state's economy. Adapting to shifts in international travel patterns will be essential for its continued success and growth.
