Canada experienced a significant increase in international tourism during the first half of 2025. Countries such as Iceland, Switzerland, Mexico, Brazil, France, and Ireland were major contributors to this growth. This surge is due to Canada's natural attractions, strong cultural ties, diverse cities, and improved travel accessibility, making it a top global destination.
Key Takeaways
- Canada's international tourism saw record growth in the first half of 2025.
- Iceland, Switzerland, Mexico, Brazil, France, and Ireland were primary drivers of this increase.
- Natural beauty, cultural connections, multicultural cities, and better accessibility fueled the tourism boom.
- Specific countries showed double-digit month-over-month growth in visitor numbers.
Canada's Growing Appeal to Global Travelers
The first six months of 2025 marked a period of strong growth for Canada's tourism industry. International visitor numbers reached new highs. This increase was not only from traditional tourism markets but also from a wider range of countries across different continents. Each nation had specific reasons for choosing Canada as a travel destination.
Canada's natural beauty stands as a primary attraction. The country offers diverse landscapes, including the Canadian Rockies, Niagara Falls, and vast national parks. These areas provide opportunities for adventure, relaxation, and immersion in nature. Cities like Toronto, Montreal, and Vancouver also draw visitors with their mix of cultures, history, and modern amenities. The welcoming reputation of Canada further enhances its appeal.
Tourism Statistics
- Switzerland: 25,020 visitors in H1 2025, a 114.9% month-over-month increase.
- Mexico: 36,746 visitors in June 2025, a 20.2% month-over-month increase.
- Brazil: 17,948 visitors in June 2025, a 20.5% month-over-month increase.
- Ireland: 12,572 visitors in H1 2025, an 11.5% month-over-month increase.
Icelandic Visitors Discover Canada's Wilderness
Iceland's contribution to Canadian tourism in 2025 is notable. Icelandic travelers are increasingly attracted to Canada's untouched natural environments. These landscapes resemble their own country's dramatic scenery. Iceland has quickly become one of the newer sources for this tourism surge.
Visitors from Iceland are particularly interested in Canada's outdoor attractions. The rugged beauty of Banff National Park and the Rocky Mountains are popular choices. These natural wonders offer experiences that align with Icelandic values: opportunities to engage with nature in a safe environment. Proximity and growing cultural links between Canada and Iceland also support this trend.
"Icelandic travelers value immersive natural experiences, and Canada's vast wilderness provides exactly that. This connection is fostering new travel patterns."
Switzerland's Continued Interest in Canadian Landscapes
Switzerland has historically been a significant source of international tourists for Canada. In 2025, Swiss visitor numbers increased further. This growth is linked to Canada's natural attractions and vibrant cities. Switzerland's famous mountains and lakes find a match in Canada's Rocky Mountains and serene lakes, such as Lake Louise.
During the first half of 2025, Canada welcomed 25,020 visitors from Switzerland. This represents a substantial 114.9% increase in month-over-month tourism growth. The appeal of Canada's natural beauty, combined with the cultural diversity of cities like Toronto and Montreal, is expected to maintain Switzerland's strong interest in Canadian travel.
Contributing Factors to Tourism Growth
- Natural Beauty: Canadian Rockies, Banff National Park, Niagara Falls.
- Cultural Ties: Historical links with France and Ireland, especially in Montreal and Quebec City.
- Multicultural Cities: Toronto, Vancouver, Montreal offering diverse experiences.
- Affordability & Accessibility: Easier travel routes and visa policies.
Mexico and Brazil Show Strong Growth
Tourism from Mexico to Canada continues to rise sharply. In June 2025 alone, 36,746 Mexican tourists visited Canada. This marks a 20.2% month-over-month increase. Canada's close proximity to Mexico and existing cultural connections make it a favored destination. Cities like Toronto, known for its arts, and Vancouver, recognized for its natural setting, attract Mexican visitors seeking both familiar and new experiences.
Mexico's growing interest is also driven by Canada's wide range of attractions. These include wilderness exploration, multicultural festivals, and diverse cuisine. Canadian destinations cater to the varied interests of Mexican travelers.
Brazil's Surging Visitor Numbers
Brazil demonstrated significant growth in tourism to Canada in 2025. Approximately 17,948 Brazilian tourists arrived in June. This represents a notable 20.5% month-over-month increase. Brazil's expanding middle class and increased international travel have contributed to this surge.
Canada's natural landscapes and cultural vibrancy are major draws for Brazilian tourists. The appeal of the Canadian Rockies, Niagara Falls, and cities like Montreal and Vancouver has captured the attention of Brazilians. They seek both adventure and cultural experiences. Brazil's contribution to this tourism boom is likely to continue as more South American travelers discover Canada's offerings.
France and Ireland Maintain Strong Connections
France has consistently been a key contributor to Canada's tourism sector. The first half of 2025 showed no decline in French visitor numbers. Canada recorded 10,496 visitors from France during this period. This confirms France as one of the leading sources of international tourism.
The strong cultural ties between Canada and France are a major factor, particularly in cities like Montreal and Quebec City. The French-speaking populations in these areas provide a familiar cultural environment for French tourists. They are drawn to the blend of European charm and North American modernity. French visitors also appreciate Canada's natural landscapes, from the Canadian Rockies to Quebec City's historic streets.
Ireland's Increasing Presence
Ireland is another important country driving the increase in Canadian visitors in 2025. Irish tourism to Canada grew significantly, with 12,572 Irish tourists visiting in the first half of the year. This represents an 11.5% month-over-month growth, indicating a stronger Irish presence in Canada's tourism market.
Canada's appeal to Irish visitors is diverse. Irish travelers are particularly drawn to Canada's natural beauty, including Niagara Falls and Banff National Park. Additionally, Canadian cities like Toronto and Vancouver offer rich cultural experiences. These destinations are ideal for Irish travelers seeking both outdoor adventure and dynamic city life.
Canada's tourism surge extends beyond Europe and North America. Countries from Asia and Latin America are also contributing to the influx of international visitors. The combination of natural beauty, cosmopolitan cities, and strong cultural connections around the world has established Canada as a top travel destination. Whether it is the rugged wilderness of the Canadian Rockies or the vibrant multicultural cities of Toronto and Montreal, Canada continues to attract a wide array of international visitors. The country's welcoming reputation and its ability to offer both adventure and relaxation secure its position as a leading global travel destination.
